Online Marketing for Beginners
Bring us today a very good article about Online Maketing. Here Dave Child starts with a funny dialog with a client. 
- Client:
'I want to be number 1 in Google.'- Me:
Sigh. 'Everyone does. Did you have any keywords in mind?'- Client:
'I was thinking of all these words.'- Client hands me a list of words including "sex", "poker", "loans" and so on.
- Me:
'Those have nothing to do with your business.'- Client:
'Yes, but lots of people search for them.'- Me (thinks):
'Did I travel back in time to 1996? Am I suddenly the Marty McFly of SEO? I wonder why DeLorean cars weren't more popular …'- Client:
'Dave?'- Me:
'Sorry. Ok, we need to talk. Let me explain how search and online marketing actually work …'
"…People are obsessed with money. Absolutely obsessed. Even more so in a company environment. The chances are the most of the time, the person you are talking to at a client (or potential client) company is not the top dog. They have to justify their decisions, and they certainly have to justify what they spend…"
"…Titles are tricky. They're important to the user, they provide the text
for bookmarks, they appear in search results, and search engines use
them as part of ranking algorithms. You need for fit branding into a
title, and describe a product, ideally also incorporating a call to
action. Tricky stuff. But not impossible…"Read more: ILoveJackDaniels.com